Web Data Analyst @ Nestlé

Job Information

Job Description:

A Day in the life of…

Collect and analyze data from web analytics tools (such as Google Analytics) and other data sources to identify trends and patterns.
Work with cross-functional teams to develop KPIs and establish benchmarks for website performance.
Project Management for data tracking implementation across multiple web properties
Build dashboards and reports to present data-driven insights and recommendations to stakeholders.
Conduct A/B testing and other experiments to evaluate the impact of changes to the website.
Collaborate with web developers and other stakeholders to ensure accurate data tracking and reporting.
Monitor website performance and provide regular reports on key metrics to stakeholders.
Stay up-to-date with emerging trends and technologies in web analytics and data analysis.

What will make you successful

University Degree ideally specialized in Marketing, Public Relations, and/or Computer Science, Maths or any other related fields
2+ years of experience in Digital Technologies and Data & Analytics fields (focused in Website and Mobile Apps analytics)
Deep understanding of using data visualisation tools (Google Data studio, Power BI), product analytics dashboarding is a plus.
Basic SQL knowledge
Deep knowledge of Google Analytics (Universal Analytics and GA4)
Project Management skills and knowledge of agile methodologies (Scrum, Kanban)
Knowledge of Google Optimize and experience doing A/B testing
Basic understanding of Google Tag Manager
Proven Web Analytics experince (previous projects and experience)
Excel advanced knowledge (analyze & structure data)
Basic understanding on how website data layer works in Drupal CMS
High mathematical/analytical skills
Understanding marketing processes
High communication skills and coordination of multiple stakeholders in complex and fast changing environments

Benefits:
Experience Level: Junior/Associate
Work From: Hybrid