APJ Marketing Manager @ HP

Job Information

Job Description:

What a APJ Marketing Manager does at HP:

Overall accountable for optimizing the entire marketing mix of the region, for better return on investment.
Support the business in strategic planning and execution of the end-to-end marketing plan, from driving awareness and demand, to managing customer acquisition and retention, through an insights-driven multi-step and multi-channel customer journey.
A key priority will be to increase demand and engagement through nurturing and customer lifecycle marketing, by creating a coordinated ‘always-on’ contact and content strategy for the whole customer lifecycle to boost conversion and retention.
Optimize demand generation campaigns through relentless focus on data analytics & insights.
Build the HP brand with positive impact on the target audiences through activities and content that breaks-through and creates emotional and rational connection with our customers.
Work with channel and key resellers on co-marketing initiatives and campaigns.
Strong and consistent alignment of marketing investments, strategy and tactics with key stakeholders (global marketing, country business and sales leaders).
Deploy and manage the marketing budget with clear and measurable KPI’s and metrics in straight alignment with the business.
Drive a growth mindset and innovative culture for the team. Manage, coach, inspire and grow a team of marketers based in various countries throughout the two regions.

Individuals who do well in this role at HP, usually possess:

Bachelor’s degree in marketing, business or communications. Master’s degree strongly preferred.
10+ years of marketing experience, with proven impact on the brand and sales revenue
Minimum 3 years of experience managing teams of 3 or more associates.
Experience in integrated campaign planning: deep expertise in digital marketing channels including social, programmatic, digital media influencer marketing as well as traditional channels, especially events and industry relations
Deep understanding of CRM, customer lifecycle marketing and nurturing practices; experience with marketing automation platforms like Eloqua, etc.
Business acumen and ability to influence, especially when working with senior level executives and sales audiences
Data-driven and analytical decision making
Have a strong customer/user-focused mindset
Ability to manage multiple fronts in a fast-paced environment and tight deadlines

Benefits:
Experience Level: Mid-Senior
Work From: Onsite