Allergan Medical Institute Manager / AMI Manager, Bulgaria & Adriatics, Allergan Aesthetics @ AbbVie

Job Information

Job Description:

Responsibilities:   

As an exceptional creative writer, producer, and content marketing strategist, this individual will:

  • Build an annual content strategy designed to elevate communication objectives for the AbbVie brand.  Ensure strategic and tactical alignment across paid, owned, and earned channels
  • Ideate and create strategic, audience-driven content across relevant channels and formats
  • Advise on and ensure content strategy alignment across CRBC functional teams to achieve the communication goals of the brand; deliver effective content coaching to more junior team members
  • Collaborate closely with key partners across corporate marketing, corporate communications, corporate responsibility & global philanthropy, HR, PA, GA, and affiliates to provide strategic counsel and ensure content consistency
  • Communicate and reinforce AbbVie brand style, including tone and visual identity, to both internal and external stakeholders creating their own Direct agency partners from creative brief through content publication to ensure content is impactful and reaches benchmark
  • Able to provide input and recommendations on media strategy, including audience targeting, channel selection, and formats
  • Co-lead the annual brand planning process for Corporate Marketing, drawing insights from AbbVie learnings and external sources to support plan recommendations
  • Stay on top of content and marketing trends and bring new ideas to explore and test

Qualification Requirements:

  • Bachelor’s degree in Public Relations, Communications, Journalism, Marketing or equivalent
  • 8+ years of content development experience, preferably in a healthcare or regulated industry (either client or agency-based)
  • 3+ years of content marketing and/or relevant agency experience
  • Excellent written and verbal communication skills along with curiosity and knowledge of emerging communications and creative trends, platforms
  • Strong portfolio of published work that demonstrates exceptional writing skills and ability to translate complex topics into simple, digestible content
  • Understands market trends and interprets marketing mix (ROI) data and quantitative/qualitative insights to improve marketing effectiveness
  • A thinker and a doer mindset—excited about driving strategy while simultaneously rolling up your sleeves to concept, write and edit content in a variety of formats
  • Collaborative team player with great interpersonal skills and the ability to work cross-functionally
  • Ability to deliver feedback thoughtfully and receive it gracefully
  • Strong project management.  Ability to multi-task and prioritize projects in a dynamic, fast-paced environment

Benefits:
Experience Level: Senior
Work From: Onsite

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