RESPONSIBILITIES
Brand strategy
- Set up the yearly strategic plan and budgets of the brand portfolio in coordination with brand owners and leaders.
- Develop, implement, and pilot the 360° launch and marketing plans in collaboration with the marketing team in accordance with the strategy of the brand.
- Participate in strategic meetings with marketing, retailers, and regional teams to negotiate commercial conditions (co-funding, animations, exclusivity…)
- Build the assortment by offering recommendations based on market knowledge and analysis and in interface with the Visual Merchandising and Retailer’s Category Managers teams.
- Analyze the performances on a regular basis and adapt the actions when necessary.
- Use marketing KPIs to set realistic but stretching targets for the team, brand, and activities and suggest optimizations on actions and tools.
- Fuel brand strategy and identify opportunities by conducting market, trend, and competition analyses.
- Maintain a healthy assortment and work closely with planning and the retailer.
Operations, activations & product merchandising
- Drive short and long-term strategies across markets/networks of scope to meet and exceed brand objectives.
- Build best-in-class partnerships with retail partners to effectively maximize and deliver on sales goals.
- Build strong and effective relationships with internal teams to bring to life 360 activations.
- Monitor and direct daily operations to ensure that goals and objectives are met in terms of sales targets, margin, and profit and take corrective action when necessary.
- Conduct regular market visits and close relationship building with the field team to get key insights across the region.
- Be present on global and bi-weekly calls with our international teams.
- Be a brand advocate internally & and externally: effectively story tell and sell the product pipeline.
- Manage channel assortments to maximize productivity and minimize inventory liability with respect to the brand strategy; partner closely with Supply Planning to ensure retailer buys meet or exceed plans and are actionable.
- Optimize VM and dotcom product pages for sales performance while balancing brand vision, client experience and budget
Presentation, Reporting & Analysis
- Lead presentation preparation for management meetings
- Prepare, support and lead meetings with effective agendas and clear outcomes
- Provide weekly & monthly sales recaps, ad-hoc reporting and analysis as needed
- Be in-tune with the beauty retailer landscape and identify opportunities to further drive the business
- Guarantee the brand performance through the regular analysis of the results and the marketing inputs for the sales forecasts
- Analyze and improve cost effectiveness; prepare ad-hoc review budget updates in collaboration with Senior brand manager
REQUIREMENTS
- At least 5+ years of experience working as Brand Manager/ Assistant Brand Manager in Beauty industry.
- At least 2 years experience in the Middle East region
- A passion for beauty, makeup, skincare and luxury brands
- Excellent communication skills in English (Verbal and written)
- Knowledge of Arabic language preferred
- Proven track record of managing brand strategy, budget and planning
- Strong time management and operational excellence
- Strong communication skills and emotional intelligence
- Able to analyze data and produce action plans to optimize
- Strategic thinking and creativity
- Enjoys collaborating with cross-functional teams
- Excellent knowledge of MS Office, especially Outlook, Excel and PowerPoint