Job Information

Job Description:

Your Mission:

  • Create and deliver a strategy to supercharge our business customer acquisition and retention strategy globally
  • Help Wise Business reach product-market fit in priority markets
  • Lead a cross-functional Business Marketing Squad to deliver on short and long term goals, ensuring we combine the benefits of each relevant marketing channel
  • Leverage your experience with paid and performance marketing channels to create full funnel marketing campaigns
  • Own the P&L for SMB acquisition and optimise spend for ROI, ensuring we invest sensibly in our growth
  • Work with our Marketing Channel Leads to execute content and campaigns
  • Plan, forecast, test and launch new B2B marketing channels to reach our target customers
  • Collaborate with Business Analysts and Business Product Managers to ensure our Marketing plans are highly relevant, targeted and optimised at every stage of the funnel
  • Influence measurement best practices – shape our understanding of measurement for LTV and ROI and attribution
  • Ensure we provide the best Marketing experience for Wise Business prospects, through lead gen, lead nurture, content marketing, thought leadership and more
  • Operate in our highly data-driven environment, measuring success, setting KPIs and reporting on these regularly
  • Establish yourself as a leader. Own the plan, set direction and work collaboratively to build a highly skilled Business Marketing Squad

About You:

  • You have demonstrable experience leading SMB customer acquisition (ideally across multiple markets in a global role)
  • You have demonstrable experience in generating high value customers and improving retention and product/feature adoption
  • You have a wide array of experience working with traditional SMB marketing channels, from direct response digital channels, to offline, direct mail and events
  • You are a confident communicator, with a proven ability to achieve buy-in from stakeholders and leadership on strategic decisions
  • You are results-focused and constantly share impact and learnings
  • You are experienced in working in startups or fast growing companies, where the answers are not always immediately available (you might have to figure it out)
    • You thrive on the challenge of bringing order to uncertainty – you are the first senior hire in this team so you must lay the groundwork first
  • You are highly analytical (experience with Looker is a plus)
  • You are experienced in working at pace to find product-market fit (ideally in multiple international markets)
  • You have demonstrable experience designing marketing funnels for multiple audience segments and have successfully delivered cross-channel activities that have brought measurable impact
  • You are highly collaborative, and able to work with Product, Analysts, Marketing teams, Leadership, Account Managers, Business Developers (etc) to successfully deliver complex projects on time


Experience Level: Mid-Senior
Work From: Onsite

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