DATA ANALYST – BUSINESS MARKETING @ Wise

Job Information

Job Description:

Here’s how you’ll be contributing:

  • As a brand new marketing function dealing with high value businesses, you will help to build the data infrastructure and performance measurement strategy for business marketing
  • Proactively make recommendations based on business insights and help guide the business marketing team in driving acquisition and growth of businesses
  • Own measurement & attribution in Business Marketing: you collaborate with your team on how to measure the performance of business marketing activities and find growth opportunities to scale business marketing
  • Improve how your channel forecasts and assesses performance and input recommendations to the investment framework
  • Become a Wise business expert and get up to speed on all of Wise business product features!
  • Collaborate with product teams to improve business marketing efforts and unlock areas of growth for marketing leveraging product features
  • Find, work with and assess novel marketing channels to drive business growth
  • Help build the business marketing roadmap using data and insights you’ve gathered around Wise business customers
  • Contribute to, own, create, track OKRs for the business marketing team, keeping them accountable throughout the quarter

A bit about you: 

  • You have a background working in similar marketing analytics roles and have ideally worked on business marketing programs before or for a b2b product; you have an understanding of business marketing and business customers
  • You have advanced SQL skills, Python/R skills are advantageous
  • Able to demonstrate that you can tell a  story and proactively give guidance on strategy based on insights
  • You are familiar with common marketing measurement tools & methodology such as attribution models
  • You’ve used cause and effect models before and worked on segmentation techniques
  • You have experience with data visualisation tools (Looker, PowerBI, Tableau etc.) and demonstrate storytelling ability with data
  • You’ve worked with marketing teams and/or external marketing partners and can manage senior stakeholders

Benefits:
  • Flexible working – whether it’s working from home, school plays or life admin we get that flexibility is essential and you’re trusted to do the right thing and be responsible
  • Paid annual holiday, sick days, parental leave and other leave opportunities
  • 6 weeks of paid sabbatical after 4 years at Wise on top of annual leave

Experience Level: Mid-Senior
Work From: Onsite

Company Information

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