Director, Product Marketing @Data Grail

Job Information

Job Description:

The Skill Set:

  • Demonstrated history of success in SaaS product & customer marketing that includes:
    • Developing and executing comprehensive go-to-market strategies for assigned products, aligning with the company’s overall business objectives.
    • Conducting qualitative and quantitative market research (competitive, customer, analyst relations) to identify target audiences, understand customer needs, and define product positioning and strategy.
    • Staying ahead of industry trends and emerging technologies, identifying opportunities to leverage for competitive advantage.
    • Managing marketing programs with data-driven results.
    • Building a customer marketing program from scratch, including customer reference programs, Community, Customer Advisory Boards, references programs, customer campaigns, and more.
    • Creating and refining company, product, persona, and industry-level messaging & positioning.
    • Building GTM strategies, and managing and executing successful product launches from start to finish.
  • Storytelling and delivering compelling product marketing results:
    • Translating technical product features into simple, concise, and compelling messaging that resonates with target customers (used for website, sales conversations, events, etc).
    • Collaborating effectively with customer-facing teams (Sales, CS, etc) to achieve revenue and retention goals.
    • Working with revenue marketing to develop integrated campaign strategies and messaging that deliver quality pipeline and high-converting programs.
  • Leading teams and working effectively cross-functionally, including:
    • Managing and developing a high-performing product marketing team, providing mentorship and coaching.
    • Partnering with revenue marketing to support the development and execution of integrated marketing campaigns across various channels (e.g., digital, social media, webinars, events).
    • Collaborating with product leadership to build a product release and launch process and ensure alignment across the rest of GTM (sales, marketing, CS etc).
  • A track record of delivering on complex projects, building effective teams, and influencing cross-functionally with executive stakeholders.
  • Tracking and analyzing key performance indicators (KPIs) to measure the success of marketing initiatives and adapt strategies as needed.
  • History of success marketing to a technical buyer

Within 90 Days You’ll:

  • Become knowledgeable about the data privacy industry (key terms, regulations players, trends, etc)
  • Establish key relationships with Product, Sales, Customer Success, Marketing, and the executive team
  • Overview of our mission, vision, value proposition, and differentiation
  • Deep dive into the company’s target audience, existing customer personas, and market positioning.
  • Review of current marketing strategies and campaigns.
  • Review our competitor’s product & positioning
  • Review our product roadmap and product launch process
  • Talk to 5+ customers and listen to prospect gong calls to understand our buyers’ challenges and needs
  • Shadow sales and customer calls to understand customer pain points and needs

 

Within 180 Days You’ll:

  • Become a Subject Matter Expert for DataGrail products, and our development cycles.
  • Deliver a proposed FY’25  team and content strategy for product & customer marketing.
  • Collaborate with product to build a formal product release and launch process.
  • Build the GTM strategy and launch plan for one of our core products.
  • Monitor product launch performance and analyze key metrics (website, pipeline, revenue).
  • Own messaging & positioning iterations for DataGrail brand and website updates.
  • Partner with revenue marketing to influence quarterly campaign planning messaging and activation.
  • Build and refine a customer maturity model and product roadmap.

Within 365 Days You’ll:

  • Be the go-to person (and SME) for Sales, CS, and Product.
  • Lead new hire onboarding sessions and participate in the interview process.
  • Define DataGrail’s core use cases and turn them into compelling stories.
  • Refine DataGrail’s messaging & positioning based on customer feedback, new products, and market changes.
  • Refine product release and launch process and deliver a naming framework.
  • Create best practices content and collaborate with the content team to develop thought leadership pieces.

Benefits:
  • Competitive compensation package + equity
  • Work from anywhere – every employee has the choice to select their ideal work environment
  • Feel relaxed with unlimited paid-time-off (+2 weeks mandatory!)
  • Treat yourself with 8 scheduled “DataGrail Days” a year for personal wellness
  • Stay healthy – full healthcare coverage, including dental, and vision
  • Save for the future with our 401(k) plan
  • Work smarter with monthly hardware and remote office stipends and an UberEats meal program
  • All of this and much, much more

Experience Level: Executive
Work From: Remote from Country

Company Information

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