GTM Solutions Architect Manager @ HP

Key Responsibilities:

• RTM Strategy Development: Develop and implement a comprehensive Route to Market strategy that aligns with the company’s business goals and objectives.
• Market Analysis: Conduct market research and analysis to understand customer behavior, preferences, and competitive landscape to inform RTM strategy.
• Internal Capability Assessment: (SCM, Support, Services, Finance, Contracts)

• Ensure compliance with relevant laws and regulations and mitigate any potential risks associated with the RTM strategy.

• Channel Design: Design and optimize distribution channels, including direct sales, retail, e-commerce, wholesalers, and distributors, to ensure maximum market coverage.
• 4P Solutions Plan (EEP, Training, Marketing, 360 Launch Plan)

• Sales Force Management: Collaborate with the sales team to design and manage sales force territories, quotas, and compensation plans.
• Channel Playbook: Develop strategies to ensure products are available when and where they are needed.
• Sales system and Comp Integration: Identify and implement technology solutions, such as Customer Relationship Management (CRM) systems, Enterprise Resource Planning (ERP) systems, and analytics tools, to support the RTM strategy.

• Performance Metrics: Define key performance indicators (KPIs) and metrics to measure the effectiveness of the RTM strategy and make data-driven improvements.

• Cost pre-launch check points:  Continuously seek opportunities to reduce operational costs while maintaining or improving sales and market reach.
• Pre quarter buy in to launch ramp assumptions.

• Cross-Functional Collaboration: Collaborate with various departments, including marketing, finance, supply chain, and logistics, to align RTM strategies with overall business objectives.
• Sales cycle shepherding
• Experience Mapping

Qualifications:

• Bachelor’s degree in business, marketing, supply chain management, or a related field. A master’s degree may be preferred.
• Proven experience in route to market strategy development and implementation, ideally in a similar industry or sector.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills to collaborate with cross-functional teams.
• Knowledge of sales and distribution channels, supply chain management, and technology solutions.
• Familiarity with market analysis tools and methodologies.
• Ability to adapt to changing market conditions and consumer trends.
• Project management skills to oversee the execution of RTM initiatives.