MARKETING MANAGER (CREATIVE LOCALISATION) @ Revolut

Job Information

Job Description:

What you’ll be doing

Identifying customer needs by deeply understanding their behaviour and how our features work globally to create data-driven stories and content to drive conversion
Independently driving impactful go-to-market product launches by owning development of audience strategy, value proposition, messaging, positioning, and communication strategies
Developing research plans to uncover customer insights, steer and validate the product and marketing roadmaps, and stay on top of the competitive landscape
Working with the Marketing team to develop market-leading campaign calendars to drive engagement across the entire funnel, from acquisition to retention
Owning tone of voice and style guides for the Singapore market, adapting global campaigns aligned to local nuances
Running experiments to test hypotheses and bring analytical rigour to campaigns to inform the go-to-market strategy
Delivering campaigns with a strong bias for growth and business impact
Scaling creative marketing efforts globally by operationalising resources such as playbooks for regional marketing teams

What you’ll need

5+ years of experience in B2C marketing and creative in a fast-paced environment (preferably in a hyper-growth global tech company)
Experience in copywriting and product marketing
Passion for Revolut’s products
Knowledge of markets and competitive landscape in the fintech or payments industry
Extensive experience developing stories and compelling content to drive conversion
Experience setting strategic direction and project managing complex campaigns that require input and execution from various cross-functional teams
A solid track record in planning and creating editorial and commercial content, as well as developing content strategies, editorial plans, tone of voice, and style guides
The ability to analyse and distil data into actionable insights and to inform campaign strategy and product development
Excellent communication and interpersonal skills with the ability to talk to anyone and work in an ever-changing startup environment

Benefits:
Experience Level: Mid-Senior
Work From: Remote from Country Singapore North America, South America, Central America