Marketing Manager – EMEA (France) @ CoinBase

Job Information

Job Description:

What you’ll be doing (ie. job duties): 

• Strategic Campaign Management: Develop and execute comprehensive marketing strategies (using Paid, and Owned & Operated channels) aligned with Coinbase’s business objectives, ensuring cohesive campaigns across various channels to drive user acquisition, engagement, and retention.
• Cross-Functional Collaboration: Collaborate with cross-functional teams, including Product, Engineer, Design, and Data Science, to align marketing initiatives with product launches, feature updates, and market trends, ensuring a unified approach and consistent messaging.
• Performance Analytics and Optimization: Utilize data-driven insights to assess the performance of marketing campaigns, conduct A/B testing, and optimize strategies for maximum impact. Regularly report on key performance metrics, providing actionable recommendations for continuous improvement.
• Meaningful Content Creation: Develop and implement a cohesive content strategy, create engaging content, and stay updated on industry trends to ensure impactful communication across diverse channels.
• Events & Community Management: Plan, execute, and oversee marketing events, both virtual and in-person, to enhance brand visibility and engage the community. Manage community initiatives, cultivating relationships with users and influencers to foster a vibrant and supportive community around Coinbase.

What we look for in you (ie. job requirements): 

• Autonomy: Ability to work autonomously, taking ownership of marketing initiatives and making informed decisions to drive results.
• Experience: Proven experience in a marketing role, preferably within the fintech, crypto or technology industry, with a track record of developing and executing successful marketing strategies (from paid to owned & operated channels).
• Analytical Skills: Strong analytical skills with the ability to leverage data insights to inform decision-making. Proficiency in using analytics tools and platforms to measure campaign performance and optimize marketing strategies.
• Communication Skills: Excellent written and verbal communication skills. Ability to convey complex ideas and strategies clearly and effectively to internal teams, stakeholders, and external audiences.
• Fluent in French (written and spoken)
• Based in Ireland or UK

Nice to haves:

• Previous experience with Crypto in the EMEA region, especially in France
• Fluency of any other languages such as Spanish, Italian, Dutch, & German

Company Information

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