Job Information
Job Description:
ROLE RESPONSIBILITIES: WHAT YOU’LL DO
- Drive large scale, multi-country research, i.e., brand tracking, value proposition research, positioning research, segmentation studies, personas, pricing studies, satisfaction and loyalty studies, usability testing
- Integrate primary and secondary data into the insights process to develop a compelling point of view
- Develop the research toolkit and build team workflows that will ensure research quality and team efficiency
- Communicate, advocate for, and socialize actionable insights in a compelling way
- Partner with marketing and product stakeholders to guide product development and refinement, understanding their strategies and needs, discovering roadblocks, and prioritizing research
- Drive toward team goals and expectations focused on mutual accountability
- Demonstrate and teach others how to apply a range of research methods, comprehending the balance and trade-offs between scrappy research and rigor
ROLE REQUIREMENTS: WHAT YOU NEED TO SUCCEED
- 10+ years of research experience in the field of market and user research with a proven record of driving change through research insights
- Proven proficiency in applying quantitative and qualitative research methods to impact business decisions
- Extensive experience conducting quantitative research while balancing rigor and speed, including: market or customer segmentation studies and personas, value proposition research, positioning and messaging research, pricing studies, satisfaction and loyalty studies
- Experience in scaling and evangelizing user research within the broader organization in creative ways to increase empathy
- Outstanding communicator both verbally and in writing
- Experience at a scaling or scaled, enterprise-company
- A strong desire for creative problem-solving, tolerance for ambiguity and excellent time-management skills
- [Preferred Qualification] Ability to conduct research in English and at least one of the following additional languages: German, Spanish, Dutch
Benefits:
Experience Level: Senior
Work From: Onsite
