Job Information

Job Description:

Your Mission:

  • Produce SEO optimised business content for our SG blog, to to help fuel adoption of Wise by business customers
  • You might expand to other locales and/or different target audiences in the long run, beyond just Business customers in Singapore
  • Revisit, optimise and improve older articles to boost their performance
  • Conduct keyword research to plan content that drives organic traffic to our blog and attract new business customers
  • Edit copy – you’re not afraid to fix copy or make direct changes when necessary
  • Find, coordinate and manage a bunch of talented freelance writers
  • Own your content – from ideas to briefing, proofreading, editing and finally publishing articles: you will own every stage of the process
  • Understand the wants, needs and pain points of our potential business customers
  • Analyse the performance of your blog, write up an analysis, and use these findings to bring more growth
  • Know and proactively monitor the competitor landscape in your locale
  • Size up and prioritise content projects/initiatives based on high growth impact/potential
  • Articulate and write-up the problem you’re trying to solve as well as your hypothesis for how to fix it
  • Strong collaboration within the SEO Content team as well as other relevant teams in Wise (ex. Product Manager for South East Asia)

About you:

  • You speak and write English on a native level
  • You know the wants and pains of business customers in Singapore
  • You have 2-3 years of SEO / B2B content and have brought a great impact in terms of number of new customers and revenue through your content (beyond just traffic)
  • You are able to use different SEO tools (GA, GSC, Ahrefs, SEMRush and Looker (bonus)) and explain your analysis / findings to other people in an easy-to-understand way
  • You’re strategic and are used to building hypotheses / new initiatives backed by data
  • You know your way around words. From small copy changes to fixing blog articles in bulk, you’ll get it done
  • If you have worked on B2B content for financial products in Singapore, that’s a huge plus
  • You thrive more on autonomy than structure. You’re not afraid to take responsibility and ownership of your work

Experience Level: Mid-Senior
Work From: Onsite

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