SEO SENIOR CONTENT SPECIALIST – JAPANESE BLOG @ Wise

Job Information

Job Description:

Your Mission:

  • Produce SEO optimised content for our JP blog, to help fuel adoption of Wise
  • Revisit, optimise and improve older articles to boost their performance
  • Conduct keyword research to plan content that drives organic traffic to our blog and attracts new customers
  • Understand the wants, needs and pain points of our potential new customers
  • Edit copy – you’re not afraid to fix copy or make direct changes when necessary
  • Find, coordinate and manage a bunch of talented freelance writers
  • Own your content – from ideas to briefing, proofreading, editing and finally publishing articles: you will own every stage of the process
  • You can put yourself in freelancers / businesses’ shoes, and create content plans that attract these potential business customers
  • Analyse the performance of JP blog, write up an analysis, and use these findings to bring more growth
  • Know and proactively monitor the competitor landscape in your locale
  • Can size up and prioritise content projects/initiatives based on high growth impact/potential
  • Can articulate and write-up the problem you’re trying to solve, your hypothesis for how to fix it
  • Strong collaboration within the SEO Content team as well as other relevant teams in Wise (ex. Product Manager for Japan)

 

About you

  • You speak and write Japanese on a native level
  • You speak and write English on a native level, as our team communication language is English
  • You have 2-3 years of SEO experience in Japanese and have brought a great impact in terms of number of new customers and revenue through your content (beyond just traffic)
  • It’s preferred if you have worked on B2B content and successfully brought a great amount of business customers through your SEO content
  • You are analytical and able to use different SEO tools (GA, GSC, Ahrefs, SEMRush and Looker (bonus)) and explain your analysis / findings to other people in an easy-to-understand way
  • You’re strategic and are used to building hypotheses based on data to bring new growth
  • You know your way around words. From small copy changes to fixing blog articles in bulk, you’ll get it done.
  • If you have worked for financial companies, that’s a plus
  • You thrive more on autonomy than structure. You’re not afraid to take responsibility and ownership of your work

Benefits:
  • Flexible working – whether it’s working from home, school plays or life admin we get that flexibility is essential and you’re trusted to do the right thing and be responsible
  • Paid annual holiday, sick days, parental leave and other leave opportunities
  • 6 weeks of paid sabbatical after 4 years at Wise on top of annual leave

Experience Level: Mid-Senior
Work From: Onsite

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