Sr. Manager Consumer Insights @ Visa

• Provide regional trends and consumer insights reports, cross referencing internal and external sources for internal and external presentations about key segments, generations, or topics.

• Support Marketing Strategies and Team with Consumers Insights, brand, and advertising tracking analysis.

• Analyze current research (Brand and Campaign tracking, U&A, etc.) to recommend action plans and leverage on value-added services proposals.

• Present Consumer Insights at client meetings, events, and webinars

• Develop Market Research capabilities, including templates, processes, and methodologies for the team.

• Act as a liaison with the Global Insights Team and leverage global tools and methodologies to apply in the region.

• Develop research brief: objectives, methodologies, and action standards.

• Support RFP process: brief and proposal request with potential vendors. Conference calls with vendors, Q&A sessions, and e-mails.

• Proposal evaluation: review proposal, meet/work with procurement for negotiation and present recommendation to internal and external clients.

• Prepare approval documents: request Purchase Orders, Contracts, Statement of Work, Risk assessment, vendor risk questionnaire as applicable.

• Monitor on field progress (Vendor status reports/calendars/check for inconsistencies/ follow-ups)

• Develop and update status report of all Market Research projects. Provide continuous status to internal and external clients.

• Design and review questionnaires / moderator’s guides aligned with project objectives.

• Review results, gather insights, prepare impactful presentations, and present findings to clients.

• Lead and inspire the regional research team.

Basic Qualifications

• 8 or more years of relevant work experience with a Bachelor’s Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications

• 10 or more years of work experience in Market Research with a bachelor’s degree, or at least 7 years of work experience in Market Research with an Advanced Degree (e.g., Masters, MBA)
• Market Research experience required, qualitative and quantitative methodologies from the vendor or client side.
• Experience working with global companies / brands.
• Outstanding communications skills – including oral, written, and presentation development and delivery to all levels of stakeholders.
• Strong analytical skills. Ability to create analysis and data breakdowns in Harmony or similar market research tools and databases.
• Strategic thinking to generate insights and recommend action plans.
• Commercial approach to build value added propositions to clients.
• Robust project management experience and strong process orientation
• Story-telling skills in creating reports and analysis.
• Must be able to handle a wide variety of projects simultaneously.
• Leadership, Teamwork, interpersonal & customer service skills
• Strong financial acumen
• Excellent knowledge of PowerPoint, Excel, and Word.
• Fluent in Spanish and English