Sr. Manager Consumer Insights @ Visa

Job Information

Job Description:

  • Provide regional trends and consumer insights reports, cross referencing internal and external sources for internal and external presentations about key segments, generations, or topics.

  • Support Marketing Strategies and Team with Consumers Insights, brand, and advertising tracking analysis.

  • Analyze current research (Brand and Campaign tracking, U&A, etc.) to recommend action plans and leverage on value-added services proposals.

  • Present Consumer Insights at client meetings, events, and webinars

  • Develop Market Research capabilities, including templates, processes, and methodologies for the team.

  • Act as a liaison with the Global Insights Team and leverage global tools and methodologies to apply in the region.

  • Develop research brief: objectives, methodologies, and action standards.

  • Support RFP process: brief and proposal request with potential vendors. Conference calls with vendors, Q&A sessions, and e-mails.

  • Proposal evaluation: review proposal, meet/work with procurement for negotiation and present recommendation to internal and external clients.

  • Prepare approval documents: request Purchase Orders, Contracts, Statement of Work, Risk assessment, vendor risk questionnaire as applicable.

  • Monitor on field progress (Vendor status reports/calendars/check for inconsistencies/ follow-ups)

  • Develop and update status report of all Market Research projects. Provide continuous status to internal and external clients.

  • Design and review questionnaires / moderator’s guides aligned with project objectives.

  • Review results, gather insights, prepare impactful presentations, and present findings to clients.

  • Lead and inspire the regional research team.


Basic Qualifications

  • 8 or more years of relevant work experience with a Bachelor’s Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications

  • 10 or more years of work experience in Market Research with a bachelor’s degree, or at least 7 years of work experience in Market Research with an Advanced Degree (e.g., Masters, MBA)
  • Market Research experience required, qualitative and quantitative methodologies from the vendor or client side.
  • Experience working with global companies / brands.
  • Outstanding communications skills – including oral, written, and presentation development and delivery to all levels of stakeholders.
  • Strong analytical skills. Ability to create analysis and data breakdowns in Harmony or similar market research tools and databases.
  • Strategic thinking to generate insights and recommend action plans.
  • Commercial approach to build value added propositions to clients.
  • Robust project management experience and strong process orientation
  • Story-telling skills in creating reports and analysis.
  • Must be able to handle a wide variety of projects simultaneously.
  • Leadership, Teamwork, interpersonal & customer service skills
  • Strong financial acumen
  • Excellent knowledge of PowerPoint, Excel, and Word.
  • Fluent in Spanish and English

Experience Level: Senior
Work From: Hybrid

Company Information

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