WISE PLATFORM MARKETING LEAD @ Wise

Job Information

Job Description:

Your Mission:

  • Own and deliver a global marketing strategy to attract, engage and acquire enterprise partners
  • Work fully embedded within the Wise Platform team to implement and operate an account-based marketing strategy, to help the team effectively close key prospects
  • Plan and deliver highly optimised marketing funnels and journeys for our priority verticals and prospects
  • Become an expert in our Wise Platform product and deeply understand the pain points of our target audiences and key decision makers
  • Build and lead a marketing team, capable of delivering ambitious plans across marketing collaterals, sales enablement materials, external event presence and internal event hosting.
  • Optimise a lead generation and lead nurture programme to increase the number of leads we receive in collaboration with our CRM team
  • Determine best practice for marketing measurement for enterprise deals with long sales cycles and payback timelines. Establish meaningful KPIs to measure growth and report on these monthly
  • Own the P&L for our Wise Platform cross-channel marketing mix and determine the best combination of marketing channels to deliver the greatest impact

About You:

  • You have proven experience delivering engagement and success with account-based marketing targeting banks, payments and enterprise companies
  • You have proven experience designing cross-channel marketing strategies and campaigns to support complex enterprise customer acquisition
  • You’re a natural and experienced leader – able to build and develop a high performing team
  • You’re analytical – data driven on where the team should be spending time and on scoping, sizing, prioritising and driving opportunities
  • You’re organised – able to deliver complex projects with international stakeholders on time and within budget
  • You’re agile and motivated to test and learn fast, combining your knowledge of best practise and long term thinking with quick wins and performance improvements
  • You’re experienced working with internal teams including Product, Business Development and Account Management teams to understand the end to end journey of a prospect/lead and how to remove friction or add support through marketing
  • You’re a confident communicator, able to speak to colleagues and partners with conviction and clarity
  • You’re experienced working in financial services: payments, banking, FinTech or B2B solutions targeting banks and enterprise platforms
  • You’re autonomous – you’re motivated by the bigger picture and the overall mission and proactively seek ways to contribute to this, seeking validation and feedback along the way

 


Benefits:
Experience Level: Mid-Senior
Work From: Onsite

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